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Fundraising Management: Analysis, Planning and Practice By Adrian Sargeant, Elaine Jay
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- Sales Rank: #950782 in Books
- Published on: 2004-04-10
- Released on: 2004-10-04
- Original language: English
- Number of items: 1
- Dimensions: 9.53" h x .82" w x 6.85" l, 1.60 pounds
- Binding: Paperback
- 368 pages
Review
'A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.' - Giles Pegram, Director of Fundraising, NSPCC
About the Author
Adrian Sargeant is Professor of Nonprofit Marketing at Henley Management College and the University of the West of England. He is Chair of the Centre for Voluntary Sector Management and an Adjunct Professor of Philanthropic Studies at the Center on Philanthropy at Indiana University.
Elaine Jay is a Fundraising Consultant and Director of Sargeant Associates Ltd. She has extensive experience of both the agency and the client side of fundraising in a career that now spans over 15 years.
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